Every wheel of Italian cheese carries centuries of heritage — a craft handed down from generation to generation. Yet today, even this emblem of Italian gastronomy is being reshaped. The cheese world is no longer just about flavor — it’s about values, sustainability, and innovation.
In 2025, consumers are looking for authenticity, natural ingredients, and transparency, but also for new experiences: buffalo milk cheeses, “rich in” and lactose-free options, eco-friendly packaging, and QR codes that reveal the story behind each region. It’s a delicate balance where cheesemaking heritage meets technology and creativity.
As sales of fresh cheeses grow at double-digit rates and Italian PDO varieties continue to lead global exports, competition is intensifying. Supermarket shelves are filled with new references, buyers are demanding agility and faster rotations, and brand value is increasingly built through in-store storytelling.
It’s the sign of a true metamorphosis: Italian cheese is reinventing itself — renewing without losing its soul.
All these topics will be explored during the LIVE LinkedIn Conference “Cheese in Transformation — Between New Trends, Dairy Heritage, and Product Innovation,” taking place on Tuesday, November 4 at 3:00 p.m. (CET) on the GDO News LinkedIn Broadcast, followed by more than 84,000 professionals from the industry.
An event designed for producers, buyers, and market operators, it will examine how Made in Italy can evolve through emerging tastes, commercial strategies, and sustainable innovation, while continuing to embody excellence worldwide.
Subscribe to our YouTube channel to make sure you don’t miss the event — coming soon. The future of Italian cheeses is being written today.
