Tuttigiorni, the CRAI brand that bases its strategy on EDLP (Everyday-LowPrice), opened its first store a few days ago in Ardea (RM) in Lazio.
The EDLP sales model does not include flyers or limited-time offers, thanks to the commercial model that keeps prices low every day, all year round, born in Italy thanks to Unes and then successfully repeated by Sole365 and other retailers, also arrives in Ardea with the CRAI Tirreno group.
The Tuttigiorni formula adds to the EDLP logic also that of omnichannel well represented by Social Commerce: an online space that not only allows you to make your purchases with the same convenience of the physical store and the convenience and speed of digital, but above all allows a constant and direct dialogue between customers and the Company.
<< For us, the opening of this first store in Lazio is an important sign of the rapid growth of the model at a national level. >> he declared Giangiacomo Ibba, CEO of CRAI
The right shopping focuses on the convenience, managing to guarantee low prices on each product, without expiring offers, thanks to the wide range of MDD (Private Label) products, such as Crai, Italian Pleasures and The Rose of Tastes. THE'assortment It is undoubtedly a central theme for the brand, which ensures its customers the best products for every need.
<< Our EDLP model allows for complete and economical shopping thanks to our wide range of MDD products that today is close to 3000 references in the assortment, but will continue to grow until reaching at least 40% of the total. This is why we are committed to filling our shelves with products whose supply chain we have control over, to be sure to offer taste experiences as well as shopping experiences>>, he explains Roberto Comolli, General Manager of Food 5.0.
