Action continues to expand in Italy and opens a new store in Rome, inside the Collatina shopping center. With this opening, the brand now has eight stores in the city, 14 in the province, and 25 in Lazio, bringing its total Italian stores to 245.
The new store, open since July 23, spans over 908 square meters and employs 19 people. The choice of the capital city confirms the importance of Lazio in the retailer's growth plan, as it continues to focus on densifying its network in key urban areas.
The format remains the same that has supported the group's growth in European markets: approximately 6 products distributed across 14 categories, from home care to DIY, from gardening to toys, and even packaged foods. Each week, 150 new items are added to the assortment, while over two-thirds of the products are priced under two euros.
Continuous product rotation is a key element of the Action model. Customers are encouraged to return frequently to discover new products and special offers, combining convenience with an exploratory element of purchase.
In addition to pricing, the brand continues to focus on energy consumption and supply chains. All stores use LED lighting, and gas connections have been eliminated by the end of 2024. Regarding raw materials, the cotton comes from sustainable sources, the wood is FSC or PEFC certified, and the cocoa used in Action-branded products has been Fairtrade since 2022.
