Apicoltura Piana: positive results in 2023 between brand positioning and turnover growth

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Apicoltura Piana: positive results in 2023 between brand positioning and turnover growth

Apicoltura Piana continued to record revenue growth in fiscal year 2023, with a 5% increase bringing the total to approximately 25 million euro. The company, based in Castel San Pietro and active in the sector of beehive products and queen bee breeding since 1903, showed positive financial results in all key indicators. Net profit rose to 1.481.495 euros, while both Ebit and Ebitda showed a significant increase, almost tripling compared to previous years. The net financial position also improved, indicating greater financial stability thanks to efficient corporate management and effective market strategies.

Growth was driven by the excellent performance of flagship products, which consolidated the positioning of Beekeeping Plain in the global honey industry. The line Squeeze, packaged in 50% recycled PET polyethylene, responded to the growing demand for healthy and sustainable products, while the line Sweet Queen continued to achieve success with varieties such as Millefiori and Acacia, strictly packaged in glass jars to preserve their natural characteristics.

During 2023, the company increased investments in marketing and communication to strengthen the brand's positioning on the market and inform consumers and buyers about the news and quality of the products offered.

Apicoltura Piana: positive results in 2023 between brand positioning and turnover growth

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Apicoltura Piana: positive results in 2023 between brand positioning and turnover growth