Carrefour is reorganizing its supply and purchasing operations in France, introducing a clearer separation between the two functions. According to union sources, the new structure could take effect on September 14. The organizational overhaul was announced when Caroline Dassié was appointed head of food for the French market, a responsibility that adds to her responsibilities in marketing and customer management at the group level.
The new structure distinguishes between defining the commercial offering, on the one hand, and managing purchasing, on the other. These are two closely related areas, but with different objectives and operating methods. The offering function will be responsible for developing product assortments, positioning products, and meeting consumer needs. Purchasing will remain focused on supplier relationships and procurement terms.
Through this separation, Carrefour aims to clarify responsibilities and further specialize decision-making processes. The reorganization should also allow for more precise coordination between commercial strategy and negotiation activities. This change is particularly significant in a context where French large-scale retail trade must contend with consumers who are increasingly attentive to price, quality, and product assortments.
The new structure will therefore contribute to strengthening the brand's competitiveness, while maintaining a commercial proposition consistent with the characteristics of the various formats and territories. The central role assigned to Caroline Dassié also highlights the desire to align food product policies with marketing strategies and customer insights.
The integration of these responsibilities could foster a greater alignment between assortment choices and purchasing behavior observed in stores and through digital channels. It remains to be seen how these responsibilities will be concretely distributed within the new organization and what operational implications the reorganization will have. If confirmed, the September 14th implementation would mark the beginning of a new phase in the management of Carrefour's food offerings in France, with more distinct functions yet required to collaborate to support the group's commercial strategy.
