«Each tienda can make up to 8 million euros in a year, but this figure, on its own, does not explain anything at all» signed by Andrea Meneghini, CEO of GDO Data, the Italian Big Data company applied to mass market retail, and CEO of Food Retail Italy in Latin America.
«It is truly important to know if the supermarket has sold three to one million or, on the contrary, has lost ten to one. Only then does the data need to be a number and become known.»
Under this philosophy, the application ecosystem was built GDO Data, used today by a significant part of modern Italian distribution and by a large number of companies in the food industry and large-scale consumption.
The tools allow you to make high-impact strategic decisions. From the perspective of the industry, they facilitate the evaluation of the distribution groups not only by their economic dimension, but also by their real profitability (sell out) of their products. Starting from this information, companies can develop personalized studies regarding the behavior of their offer within the red of the stores of each Italian distributor, raising the level of dialogue with buyers (buyers) and favoring more balanced and evidence-based negotiations.
For distributors, the applications also constitute an strategic management tool. It allows us to evaluate the opening of new businesses, analyze the economic-financial solidity of the franchisees, follow the evolution of the businesses over time, identify the areas with the highest profitability within the retail sector and understand the true potential of each individual from the point of view of the demand.
«It is not enough to know that a monthly turnover is three thousand million euros to conclude that he is the ideal customer. What is relevant is to identify which companies truly generate value and which ones offer the most limited commercial potential for sellers», subraya Meneghini.
The applications of GDO Data, sold exclusively in Italy through the magazine GDONewsThey are designed precisely to meet these needs. Interested companies can request an online demonstration (also in Spanish), during which a specialist from the company will present the functionality of the platform and its main applications free of charge.
One of the aspects that customers value most is the scalability of the service. In addition to access to the herramientas, GDO Data offers the possibility of delegating to its team of analysts the development of specific studies for one or several potential clients. Subsequently, the results are presented and analyzed in depth together with the management of the company, transforming the information into a solid basis for making decisions.
«Many companies tell us that the works are very interesting, but that they do not have the personal ability to interpret them», explains Meneghini. «In 2026 it is difficult to imagine a company without a function of Trade Marketing really structured. However, when this capacity does not exist, our children are available and we accompany the customer in the interpretation of the data.»
El Trade Marketing constitutes the point of unity between businesses and marketing. Its function consists of converting information analysis into concrete commercial strategies. Therefore, the value of the data does not reside solely in its recovery, but in its ability to translate into operational decisions that improve the profitability of the inversions of both industry and distribution.
According to the CEO of GDO Data, Italian retail has experienced three great cultural accelerations in the last five years: the implantation of the assets of the Basel Banks, the pandemic and the subsequent inflationary cycle. Three considerations that forced manufacturers and distributors to gradually abandon management based exclusively on the experience of adopting decision models supported in data analysis.
«The good news is that today both retail and industry are showing a much higher level of quality than before. The data are therefore not like a cost, but like an indispensable tool to reduce risk and improve the quality of decisions.»
This is, precisely, the proposition of value GDO Data: a platform specialized for the industry in modern distribution, developed with an entrepreneurial vision and oriented towards the needs of industry and retail management. Because these data, by themselves, do not generate competitive winds; what makes the difference is interpretation.
