Julius Meinl Italia has announced the appointment of Elena Arpegaro as its new head of marketing and communications strategies. The Viennese coffee brand, founded in 1862 and present in Italy with a major production site in Vicenza, aims to strengthen its positioning in the domestic market and develop projects dedicated to the professional channel, with a particular focus on the Ho.Re.Ca. sector. Arpegaro brings twenty years of experience in the consumer food sector to the company. After debuting at Cameo in 2005, she held positions of increasing responsibility, rising to Senior Product Manager and Group Product Manager.
Her career path then took her to Paulaner as Marketing Manager Italy and, subsequently, as Head of Marketing and Communications for Germinal Group. "Julius Meinl is a brand that combines an extraordinary history with a constant drive for excellence," Arpegaro comments. "My goal will be to enhance its uniqueness and consolidate its presence in Italy, developing projects that create value for our partners and offering consumers authentic experiences—special moments to fully savor their coffee break."
