Jumbo closed the first half of 2026 with improved results in the Netherlands and particularly strong growth in Belgium, marking a clear reversal of the negative phase experienced by the chain in recent years. The group's consumer sales increased 4% compared to the same period of the previous year, reaching a total value of approximately €6 billion. This performance outperformed the entire Dutch supermarket market, which recorded 2,1% growth in the first six months of the year. Weekly customer numbers also increased by 3,4%, while consumer satisfaction indicators showed further improvement.
Jumbo's Net Promoter Score, used to measure customers' propensity to recommend the brand, increased by 2,3 points to 40,7. The average market share in the Netherlands was 20%, but has remained steadily above this threshold in recent months, confirming the shift in trend. Even more significant results were achieved in Belgium, where sales grew by 28% compared to the first half of 2025. Of this increase, 14,9% is attributable to like-for-like performance, i.e., growth achieved by existing stores. The improved sales also allowed the brand to gain ground in terms of market share, which in some weeks exceeded 2% for the first time.
According to Jumbo, Belgian consumers especially appreciate the competitive prices, quality, and local relevance of the range, as well as the level of service offered. This assessment is confirmed by YouGov's most recent Belgian Summer Report, in which the chain received a rating of 8,1. At the end of the six-month period, Jumbo operated 47 supermarkets in Belgium, with the addition of a new store in Mortsel, near Antwerp, at the end of August. "Everywhere, in the Netherlands and Belgium, I sense a renewed positive energy at Jumbo and renewed confidence in the future," said CEO Jesper Højer. He linked the initial signs of recovery to the strategy presented six months ago, which is based on a greater focus on positivity, proximity, courage, and quality in relationships with employees, customers, and suppliers.
During the first half of the year, the group opened ten new supermarkets and renovated or reorganized approximately ninety existing stores. These improvements focused primarily on the fresh produce departments, convenience solutions, and a more organized and easily accessible product layout. Jumbo is also introducing new technologies, including artificial intelligence applications, to streamline operations and make them more efficient. Digital tools are being used, among other things, to improve inventory management and optimize logistics processes. At the same time, the group continues to work on strategic procurement and cost reduction along the value chain.
The savings achieved through these initiatives are reinvested directly in consumer offers and benefits. The first half of the year thus demonstrates the first tangible effects of the brand's relaunch, which is now focused on consolidating its recovery in the Netherlands and further expanding its presence in the Belgian market.
