Mil Mil expands its offerings for daily personal care with Bianco Latte and Terre Profumate, two new liquid soaps for hands, face, and body that will be available from September 2026 in retail and large-scale distribution.
The new products are available in a 500-milliliter refill format, designed to refill existing dispensers at home and allow consumers to reuse the same bottle multiple times by pouring out the contents of the sachet once the product is finished.
Compared to traditional rigid containers, refill packaging uses less plastic for the same product and takes up less space during transport and storage, thus combining ease of use with greater attention to packaging management.
The two products share the same format and intended use, but differ in their scent, colors, and graphic identity, with packaging featuring geometric and floral motifs designed to make the products easily recognizable on the shelves.
Bianco Latte features a graphic design in shades of white, blue and gold, accompanied by a delicate and enveloping fragrance aimed at those looking for a gentle cleansing to include in their daily routine.
Terre Profumate instead chooses a lively and multicoloured packaging, combined with a more intense and material fragrance and a balanced formula, to offer a more decisive sensorial experience.
Through this differentiation, Mil Mil aims to intercept different consumer preferences within the liquid soap market, maintaining the refill system and the possibility of using the product on hands, face and body as a common element.
The project also places a central role on the aesthetics of the packaging, which is considered not only a tool for recognition at the point of sale, but also an element through which to enhance the domestic act of refilling.
"With these two new products, we're bringing a distinctive, decorative aesthetic to the personal care segment, specifically chosen to enhance the act of refilling: a format designed not to be thrown away, but to refill and refill the same dispenser at home multiple times," said Roberto Nuvolone, sales and marketing director of Mil Mil 76.
"Bianco Latte and Terre Profumate address two different approaches to daily cleansing, and we're confident they'll immediately resonate with consumers and retailers," added Nuvolone, emphasizing the company's desire to appeal to both consumers and retailers.
With the launch of these new products, the Landiona, Novara-based company strengthens its presence in the personal care sector through a product that combines two distinct scents, a refined image, and a compact size.
Bianco Latte and Terre Profumate will be available in stores starting in September, expanding the Mil Mil range with a solution aimed at consumers who, in addition to the fragrance and functionality of the product, are increasingly interested in the practicality of the packaging and the reuse of household containers.
