Nestlé has announced the appointment of Alfonso Gonzalez Loeschen as the new Chief Executive Officer of Nespresso and a member of the Group Executive Board, effective November 1, 2025. The current CEO of Nespresso North America will take over the global leadership of the brand, bringing with him more than thirty years of experience within the Group.
Since January 2020, Gonzalez has led Nespresso's North American operations, which include the United States, Canada, and Mexico, successfully growing the Vertuo system by double digits and strengthening its market share. His career at Nestlé began in Mexico in 1992 as an assistant marketing manager, and subsequently developed through roles of increasing responsibility in Mexico, Puerto Rico, and the United States.
His experience includes serving as Vice President of Marketing for the Beverage Division of Nestlé USA, General Manager of Nestlé in Puerto Rico, and Chief Marketing Officer of Nespresso. This professional career demonstrates his in-depth knowledge of the industry and his ability to lead multicultural teams.
"Alfonso will be the new CEO of Nespresso and a member of the Group Executive Board. His experience in the portioned coffee category, combined with his results-driven approach and talent for motivating teams, will enable us to accelerate growth," said Philipp Navratil, CEO of Nestlé.
Gonzalez holds a degree in Business Administration in Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico. With his new appointment, Nestlé aims to consolidate Nespresso's global leadership and further develop its growth strategy.
