Paulaner Spezi's iconic orange soda and cola mix is coming to Italy. The famous German soft drink, which has become a true consumer phenomenon in Germany over the years, is debuting on the Italian market with the aim of attracting new consumers and expanding its international presence.
Founded in Munich in 1974, Paulaner Spezi combines orange juice, cola, and a fresh lemon note in a recipe that, for over fifty years, has represented an original alternative to traditional soft drinks. Its distinctive flavor has made the brand one of the most popular in the German beverage scene.
The entry into Italy represents a new chapter in the brand's expansion strategy, which aims to tap into a market increasingly interested in innovative and differentiated products. According to the company, consumers are seeking offerings that offer new taste experiences without sacrificing quality.
More than just a soft drink, Paulaner Spezi is presented as a beverage associated with moments of conviviality and sharing. In Germany, it has become a symbol of popular culture over time, winning over generations thanks to its recognizable identity and strong connection to the Bavarian region.
Even the name captures the product's philosophy. In Bavarian dialect, "Spezi" means both "friend" and "special blend," simultaneously evoking the drink's convivial nature and its unique composition.
Also supporting the Italian launch is the Paulaner brand, a historic producer founded in 1634 and internationally known primarily for its beer. In recent years, the group has gradually expanded its portfolio into the non-alcoholic beverage segment, maintaining the same quality standards that have made it successful.
The Paulaner Group today employs approximately 2.000 people and exports its products to over 80 countries, confirming its increasingly global presence and constant attention to evolving consumer tastes.
In Italy, Paulaner Spezi will be available in a 33-centiliter can, with a suggested retail price of €1,09. The company thus aims to introduce one of the most iconic beverages in the German beverage tradition to our country, leveraging a blend of authenticity, originality, and quality.
