Change at the top of the commercial management Birra Peronic, which announces the appointment of Alessandro Chiodi like New Director of the On Premise ChannelThe new figure will be part of the sales structure and will report directly to Andrea Tortella, Sales Director of the company.
The manager, who boasts a long experience in the consumer goods and beverage sector, returns to Birra Peroni after a professional career that has seen him as a protagonist in leading companies such as Coca-Cola HBC, Heineken and UnileverChiodi had already worked at Birra Peroni between 2010 and 2017, holding positions of increasing responsibility in the Out-of-Home and Modern Trade channels.
He subsequently took on top roles in the management of commercial and negotiation strategies with large clients in the large-scale retail trade and vending sectors, leading the Out of Home area for Southern Italy in Heineken and, more recently, the out-of-home channel for the retail sector. ice cream, frozen and bakery at Unilever.
With the new assignment, Chiodi will be responsible for consolidate the brand's presence in the On Premise channel, strengthening the bond with partners and supporting the growth of category value.
"We enthusiastically welcome Alessandro's return," commented Andrea Tortella, "because he brings with him a deep understanding of our industry and a modern vision of the out-of-home channel, which is crucial to continuing to grow Birra Peroni and the entire sector."
