The ever-increasing awareness of the importance of a diet richer in vegetables and plant-based proteins, both for individual health and for the environment, is determining significant changes in consumer purchasing choices.
To meet the growing demand for tasty but at the same time more vegetable-rich solutions, Polli has developed a new range of Vegetable ragù, 100 % plant based and soy-free.
Polli vegetable ragùs are the ideal choice for those looking for a balanced diet, rich in vegetables, without sacrificing taste and respecting a healthy lifestyle. sustainable lifestyle.
The range includes three variants, all prepared with Italian cherry tomatoes: available from February 2024, the Vegetable olive ragù, with 45% olives, and the Vegetable ragù of peppers and aubergines, with Italian peppers. Coming in October, instead, the Mushroom ragout, made with fresh mushrooms, the main ingredient of the autumn season.
The format of two single-serving 90 gram jars is designed for reduce food waste and meets the new needs of modern families and singles. All three recipes are 100% Plant Based and are distinguished by their delicious and enveloping consistency, typical of traditional ragù, which goes perfectly with pasta.
The new range of Polli vegetable ragùs joins the existing one Chicken pesto line, including the classic Pesto sauce, the one in the garlic-free version, the Genoese with Taggiasca olives and the one with dried tomatoes, all prepared with fresh Italian basil from a certified supply chain*, DOP cheeses and selected pine nuts. In addition to these, the red pesto, with dried tomatoes and cheese, and the Calabrese Pesto, with Italian peppers from a certified supply chain*.
"Polli's mission has always been to assist consumers in the transition to a healthy, genuine and sustainable eating style. In addition to rigorous control over raw materials and production processes, through the agri-food chain, our commitment to healthy and sustainable nutrition is also realized through the development of completely plant-based solutions.“, He declares Maria Giordano, Chief Marketing Officer of the Group. "Plant-based is one of the most influential trends on consumer behavior, especially in the food sector. This sector is growing rapidly, with a market value of over 300 million euros in Italy alone and close to 6 billion euros in Europe".
In line with its mission and market trends, Polli has introduced in recent years various 100% plant-based innovations, including one Plant Based Pesti line (Chickpea Pesto, Kale Pesto, Cauliflower Pesto, Lentil Pesto) gluten and lactose free, elected “product of the year 2023” in the sauces and condiments category; three varieties of Ready & Seasoned legumes (rosemary chickpeas, paprika lentils, spicy bean trio) steamed and seasoned with a drizzle of extra virgin olive oil, ready to eat; and two variants of vegetable snacks: Crispy Veg, unique for the crunchiness of whole vegetables, Broccoli and Beetroot Chips, Green Beans and Carrot Chips.
These innovations have made Chicken Brothers one of the most dynamic and versatile companies in the food sector, with over 150 years of experience in the production of vegetable preserves, but also with a remarkable vitality and capacity for diversification, which have led it to double its turnover in the last 5 years. Today, Fratelli Polli SpA with 7.400 tons of processed basil is a leading company in the production of pestos as well as vegetable preserves and pickles. Born from the far-sighted vision of Fausto Polli in 1872, the company is currently led by the fifth and sixth generations of the family, supported by a team of passionate managers from multinational contexts of excellence.
Always sensitive to the needs of the Italian and international market, Polli wants to promote a healthy and sustainable lifestyle, a mission that in recent years has guided its path of transformation and extraordinary growth.
*The Polli basil supply chain is CSQA certified – ISO22005 cert. n. 71049 – DTP035 cert. n. 71050.
The Polli pepper supply chain is CSQA certified – ISO22005 cert. n. 80596 – DTP035 cert. n. 80597.
