Popeyes® opens its first restaurant in Italy in Milan, in via De Amicis, expanding its presence in Europe after entering Spain in 2019, with Restaurant Brands Iberia.
“Our launch plan is ambitious,” says Davide Gionfriddo, General Manager Popeyes® in Italy, “we expect to open more than 50 restaurants, for a total of over 1.000 employees in the next three years. The first phase will involve the city of Milan, where we will open a second store within the year, and then continue throughout the country with owned and franchised restaurants.”
Founded in New Orleans in 1972, Popeyes® is known for its Cajun-marinated chicken. The brand also features the popular Chicken Sandwich, appreciated in the United States. In Italy, Popeyes® will introduce products such as chicken tenders, adapting the offer to local tastes and aiming for rapid expansion.
The opening will be supported by a communications campaign managed by Grey and Wavemaker, with an emphasis on the quality and authenticity of the products.
