De Cecco opens the doors of its first official store, choosing Pescara as the location for a space dedicated to recounting the history, values, and production methods that have defined one of the world's leading pasta producers for nearly two centuries. More than just a retail outlet, the new institutional gallery is an experiential space designed to introduce the public to the brand's identity through a journey that intertwines tradition, innovation, and food culture.
The store, inaugurated on Corso Umberto I, was designed by Milanese architect Francesco Faccin with the aim of transforming the visit into an immersive narrative. Materials such as stone, steel, and bronze, combined with a clever use of light and references to the production cycle, accompany visitors in discovering the elements that have made De Cecco famous worldwide.
The exhibition highlights the distinctive characteristics of the company's production, from the selection of the finest grains to the use of bronze dies, the slow drying of the pasta, and constant quality control. Each space has been designed to explain, through visual narrative, the production philosophy that has guided the company since its inception.
The inaugural ceremony was attended by the Group's president, Cavaliere Filippo Antonio De Cecco, the Prefect of Pescara, Luigi Carnevale, the Police Commissioner, Francesco Rattà, and numerous regional and local authorities. The ribbon-cutting ceremony marked the opening of a space destined to become the brand's institutional hub.
"For several years, I've felt the need to create a place that allows for more direct contact with consumers," explained Filippo Antonio De Cecco. "Large-scale retail trade has played a key role in the company's growth and the distribution of our products, but we lacked a space that truly conveys who we are. With this store, we want to convey our history, our culture of quality, our respect for tradition, and the daily commitment that has allowed us to grow while continually innovating."
The initiative strengthens the company's ties with the Abruzzo region, transforming the Pescara headquarters into a true showcase of De Cecco's manufacturing culture. The architecture engages with the company's industrial history, creating an environment that combines design rigor and narrative flair, with the aim of showcasing a heritage built over nearly two centuries of activity.
In addition to showcasing the full range of De Cecco products, including special editions and dedicated items, the Galleria will also be a meeting place. In the coming months, it will host cultural events, outreach initiatives, and workshops dedicated to food culture and the brand's history, confirming the company's commitment to investing not only in promoting its products, but also in disseminating the values that have driven its growth and international success.
