Valfrutta launches two new 100% plant-based products, prepared with select vegetables and steamed to preserve their flavor and nutritional value. These are the "Light, Legume-Free" Steamed Vegetable Purees and the "12 Vegetables with Peas and Chickpeas" Steamed Vegetable Purees, available in 500-gram packages in recyclable cardboard packaging.
The new offerings are aimed at a clientele focused on well-being and quality, offering recipes free of oil and preservatives. The Light version guarantees only 49 kcal per serving, while the legume version combines variety and nutritional completeness thanks to its fiber and plant-based protein content.
Steam cooking, a pioneering process at Valfrutta, preserves the organoleptic characteristics of raw materials and enhances the brand's traceable supply chain, synonymous with naturalness and authenticity.
With this innovation, Valfrutta consolidates its leadership in the ready-to-eat vegetable market, which in Italy is worth 160 million euros (+5,5%) and 17,2 million kg (+3,5%), with creams and soups now representing over a third of the segment.
