Summer brings a new offering in the chocolate specialty segment. Witor's launches the new Boero Gin & Pink Grapefruit, a new addition to its Fresco line, designed to offer products that can be enjoyed even in the hottest months and characterized by light and refreshing flavors.
The new product reinterprets one of the Cremona-based company's iconic products, Boero, combining the intense flavor of extra dark chocolate with a creamy filling that combines the botanical notes of gin with the citrus freshness of pink grapefruit. This blend aims to appeal to consumers seeking original flavors and more contemporary drinking experiences.
Designed to be enjoyed fresh, straight from the refrigerator, the new Boero Gin & Pink Grapefruit is a sweet snack perfect for summer evenings and breaks, maintaining the brand's distinctive character but with a more seasonal feel.
The introduction of this new variant strengthens Witor's Fresco line, which already includes other offerings such as Tropical, inspired by exotic flavors, and Limoncello, dedicated to the most typical aromas of the Italian summer. The goal is to expand the offering with products that combine chocolate tradition with innovative flavors.
The new product is marketed in a 200-gram package and is available in large-scale retail outlets and through the company's e-commerce channel. This innovation represents a further step in the development strategy of Witor's, a company founded in the late 1950s in Corte de' Frati, in the province of Cremona, and now present in over 80 countries. Boero, created in 1962 by founder Roberto Bonetti, remains one of the company's most iconic products and continues to be reinterpreted through new variations that respond to evolving consumer tastes.
