The Celestial Pleasure of Cosmic Crisp® accompanies consumers at every moment of the day, even online. For this reason, since February, the European website www.cosmiccrisp.eu presents itself with a completely renewed look, offering an interactive and engaging experience that strengthens the brand's community.
“We have chosen an unprecedented approach for the fruit and vegetable sector”, explain Hannes Tauber and Benjamin Laimer, Marketing Managers of VOG and VIP. The new site, designed for a young and urban audience, invites consumers to explore the universe of Cosmic Crisp® and share the pleasure of every bite.
From the home page, the site engages with a dynamic sky that reflects the time of day. Each user can enter their own Cosmic Horizon™, choosing the experience that best suits the moment: relaxation, inspiration or fun. In each dimension, the user finds playlists, events dedicated to the sky, ideas and recipes. In addition, they can contribute to the contents of the home, becoming an active part of the community.
Navigation is also innovative: scrolling from bottom to top recreates the experience of ascending into the sky.
“Cosmic Crisp® is redefining the apple category in Europe”, conclude Tauber and Laimer. The new site takes consumers into its celestial world like never before.
