At the Tuttofood fair in Milan, scheduled from 5 to 8 May in Rho, BSG launches Totem Connected, an innovative digital project dedicated to large-scale retail trade. In pavilion 2, stand S09, the company presents a network of remotely manageable digital totems, designed to offer companies high-visibility communication campaigns and maximum flexibility.
Thanks to an internal platform and a dedicated app, the totems allow simultaneous control in all points of sale, with contents that can be updated in real time. Equipped with LCD screens on wheels, ideal for indoors and outdoors, the devices integrate advanced technologies such as Mosaic Mode, which allows images or videos to be projected on multiple synchronized screens, for an immersive and high-impact effect.
Totem Connected is an integrated media advertising tool, ideal for companies that want to enhance their brand or that of their partners through a pyramid structure that allows co-management of advertising spaces. The service, supported by a dedicated team of media planners, is tailor-made for each customer, offering turnkey management of the entire operational flow.
“We have developed a tailor-made, flexible and highly visual solution – explains Roberta Ceccarelli, CEO of BSG – capable of offering concrete synergies between brands and partners, optimizing visibility and resources”. With over 30 years of experience, BSG thus strengthens its position in the food and distribution communication sector.
