Action continues its expansion plan in the Italian market with the simultaneous opening of three new stores in San Marcellino (Caserta), Altopascio (Lucca) and Viterbo. With these openings, the network rises to 194 store, confirming Italy among the most dynamic countries in terms of organic growth in non-food discount retail.
The openings strengthen three strategic directions: presence in the South with the fifth store in the province of Caserta, entry into new high-potential provinces such as Lucca, and consolidation in Lazio with the second store in the Viterbo area.
The sales areas – between 799 and 904 square meters – reflect Action's standardized format, oriented towards high display efficiency and streamlined operational management. The new openings generate a total of 64 assumptions, with teams of 19, 24 and 21 employees, confirming the group's approach to investing in local human capital. The stores become operational from Saturday November 29, with continuous hours seven days a week, supporting an omnichannel model based on convenient prices, high traffic and strong product rotation.
The “Action Formula” remains the main competitive driver: 6.000 SKUs in 14 product categories, a mix of household items, DIY, hygiene, toys, leisure and a select portion of on-shelf food. The positioning is guided by the "lowest price possible", with over two-thirds of the assortment under 2 euros and 150 new products introduced every week to increase visitor frequency.
"Expansion continues apace, and new openings strengthen our proximity to Italian customers," says Philippe Levisse, General Manager of Action Italia. "The solidity of the format and the commitment of our teams remain key factors for growth." The ESG component becomes an integral part of the operating model: elimination of gas connections in stores, exclusive use of LED lighting, and controlled supply chains for cotton, wood, and cocoa (with sustainable certifications, FSC®/PEFC and Fairtrade, respectively). The goal is to integrate energy efficiency and responsible procurement into Action's value chain.
At European level, the chain exceeds the 3.100 stores in 14 countries, confirming its position among the best-performing non-food retailers in terms of expansion, product rotation, and time-to-market. The new Italian openings represent a further step in consolidating the network and strengthening its competitiveness in high-traffic local areas.
