Action opens its first store in the Molise province in Isernia, bringing the total number of stores in Italy to 185 and the number of openings to 54 in 2025 alone. The store, opened on Saturday 18 October in via San Ippolito 13, covers 796 square metres and employs 20 new collaborators.
The brand, which offers 6.000 products in 14 categories, from toys to DIY, from gardening to household items, delivers on its promise of affordability: over two-thirds of its products cost less than €2. Each week, 150 new items are introduced, ensuring a constantly updated and sustainable assortment.
"We're delighted to bring the Action formula to Isernia," says Philippe Levisse, General Manager of Action Italia. "Our success is based on an accessible offering and the dedication of our teams, who share our values of quality and sustainability."
In line with its environmental strategy, Action has eliminated gas connections from its stores, uses only LED lighting and promotes FSC®, PEFC®, Better Cotton and Fairtrade certified supplies.
