Agricooltur® finalizes a new important commercial partnership with the Borello chain.
The Turin-based company has developed and patented an innovative aeroponic farming system that allows plants to grow out of the ground, in a controlled environment, with significant water savings compared to traditional methods.
Agricooltur® offers fresh and innovative products in large-scale distribution, proposing an alternative to cut products and the IV range. These products, sold still "alive" with the roots, can be stored outside the refrigerator with the addition of a little water, remaining fresh and crunchy for up to ten days.
Currently, in Borello stores, basil and lettuce are available, while from September sage, parsley and other leafy products, such as microgreens, will also be introduced. The latter are considered a superfood thanks to the high concentration of nutrients, vitamins and minerals, including vitamins A, C, E, K, B6, folic acid, calcium, iron, magnesium and potassium.
“Choosing Agricooltur® – says CEO Andrea Macchione – means buying not only a high-quality product, always very fresh, as if it had just been harvested, but also sharing the philosophy of a company born with the idea of applying its technology to agriculture. The challenge of the near future is to offer consumers the opportunity to make increasingly sustainable and conscious purchases with the declared aim of “protecting” our planet. We are very happy with this partnership with the Borello family, with whom we share respect and attention for the customer, and who since 1972 has always operated in the large-scale distribution channel offering high-quality products and has earned the trust of the market day by day”.
"Today more than ever - says Fiorenzo Borello - it is important to give our contribution to preserve the environment, we do not need great revolutions but small daily gestures, such as shopping. The collaboration with Agricooltur® was born from a common vision and to make healthy, genuine products that are good for the planet available to customers".
