Alegra strengthens its multi-channel model: turnover reaches 318 million and focus on value and supply chain

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The Alegra Group closed 2025 with solid growth across all channels, strengthening its position in the national and European fruit and vegetable markets. The results were presented in Berlin at Fruit Logistica, where the Group also outlined its key strategic directions for 2026. Total revenue for 2025 stands at €317,96 million, supported by a balanced mix of Italian large-scale retail trade, foreign markets, and traditional channels. Specifically, domestic large-scale retail trade generated €154,79 million, exports reached €137,28 million, and the traditional channel contributed €25,89 million.

Breaking down by individual businesses, Alegra reported revenues of €224,99 million, up 19,5% year-over-year. Valfrutta Fresco accelerated to €30,2 million (+33,48%), while Brio, the organic hub, closed at €62,77 million (+13,76%), confirming above-average market growth. From a product standpoint, 2025 saw particularly strong performances in highly specialized species. Green kiwifruit reached €60,1 million, followed by yellow kiwifruit at €36,1 million, both with increases of more than 45%. Pears, nectarines, and cherries also performed well, strengthening the overall contribution of summer production.

"These figures reflect a production season that has returned to align with the potential of our members and the work of a supply chain that has ensured continuity of supply and quality to the market," emphasizes Mauro Laghi, General Manager of Alegra. "Growth is the result of a strategy focused on distinctive projects and the ability to respond to increasingly selective demand." On the commercial front, the Group demonstrates a balanced model: Italian large-scale retail trade is worth €107,27 million, foreign markets €102,63 million, and the traditional channel €15,08 million, confirming a strategy of market diversification.

In the organic sector, Brio consolidated its growth thanks to a solid supply chain and strengthened commercial partnerships, while continuing to develop new supply chains, particularly in the citrus fruit sector. Valfrutta Fresco, on the other hand, benefited from an expanded customer base and a repositioning of the brand as "accessible premium," developed in close synergy with modern distribution. Tomatoes and peppers represent 36% of revenue, supported by the launch of new products with higher added value. 2026 opens with prospects for further development linked to the Group's identity projects, accompanied by investments in production and communication, and a progressive expansion of the sales calendar. This growth trajectory rests on a structured agricultural base, supported by investments in automation, digitalization, and varietal renewal, with the aim of ensuring industrial efficiency and revenue stability throughout the supply chain.

Alegra strengthens its multi-channel model

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Alegra strengthens its multi-channel model