Amazon expands its offering in the beauty sector with a new showcase entirely dedicated to dermocosmetic skincare. The e-commerce giant now offers a curated selection of premium products from renowned brands such as Caudalie, La Roche-Posay and Dermalogica. The new section allows users to browse by category, skin type, ingredients or brand, thus offering a personalized and targeted shopping experience. Among the new features, there are also educational content and a complete guide to ingredients from A to Z, designed to help customers make informed choices.
Cyril Dumanois, Director of Beauty at Amazon EU, said: “Our vision is to make Amazon the most trusted beauty destination, inspiring customers through unique shopping experiences.” The launch of this category in Europe is an important step for Amazon’s beauty division, which aims to integrate everyday products and high-end brands into a single platform. After opening its first physical beauty store in Milan last February, Amazon confirms its willingness to invest in the cosmetics sector also online, strengthening its presence in the European personal care market.
