In view of the next edition of Anuga, the world's largest trade fair dedicated to food and beverage, which will be held in Cologne from 4 to 8 October 2025, Food Link – as a partner of TuttoFood Milan, which in turn is an official partner of Anuga – has exclusively collected the statements of Jan Philipp Hartmann, Director Anuga.
This interview provides a direct link with the Italian managers who will be visiting Anuga, offering them a privileged insight into the themes and opportunities that will characterize the event.
We remind everyone that We will be present at Anuga where we will hold a conference on Monday 6th at 11am, together with GDO News, TuttoFood and Nielsen IQ Italia, in which we will present the new features offered by the Italian market, the opportunities to be seized, and the evolution of mass market retail.
Letizia Berciotti of Cibus Link will moderate the event, with guests Andrea Meneghini of GDO News and Sergio Grasso of Nielsen IQ.
In a few days the magazine dedicated to the Anuga Fair will be released with an interesting interview with Jan Philipp Hartmann, Director Anuga. The magazine, entirely in English, will be sent to the international Cibus Link newsletter (over 6 qualified buyers from four continents) and to TuttoFood newsletter with over 110 contacts worldwide.
In this article Food Link – partner of TuttoFood Milan, which in turn is an official partner of Anuga – offers an exclusive preview of the content, thus offering a direct link to Italian managers visiting the Cologne fair.
Anuga 2025 will be guided by the theme “Sustainable Growth”, considered by Jan Philipp Hartmann as "an essential prerequisite for the future competitiveness of the sector". The cross-cutting themes will be alternative proteins, personalized nutrition, circular economy, clean label and private label, with insights into the Trend Zone.
Innovation will play a central role: debuts Anuga Alternatives, dedicated to alternative proteins, together with theHorizon Stage on AI, functional nutrition, and regenerative agriculture. Boulevard of Innovations will bring together Taste Innovation Show, Trend Zone and over 100 start-ups.
On the international front, the South Korea will be a partner country with more than 100 exhibitors. In total, 100,000 exhibitors are expected. 8.000 exhibitors from 110 countries and over 140.000 professional visitors, making Anuga a unique platform for export and access to global buyers.
Le (private-label will be prominent with approximately 4.000 exhibiting companies, while digital matchmaking and apps will facilitate targeted contact. Finally, the reorganization of the ten trade fairs will make the experience "more efficient and inspiring," Hartmann concludes.
