Bogotá will turn into one of the great centers of the Latin American food and retail industry with a new edition of Anuga Select – Alimentec, the international fair which, over the years, has consolidated itself as one of the most important platforms of business, innovation and networking for the entire agri-food chain of Latin America.
Más que una feria, Anuga Select – Alimentec It represents today an ecosystem where industry, modern distribution, food service, importers, manufacturers, technology and new consumer trends converge. A space where Latin America dialogues with the world and where the global dynamics of the food business provide a concrete and operational reading.
Precisely in this context of international transformation, one of the most strategic conferences on the agenda will be “Mass Market Retail in South America: trends, transformations and strategic vision of the future” on June 11 at 2:00 pm.
An international conference dedicated to analyzing how the Mass Retail Market in South America is changing and what the new competitive balances of the sector will look like in the next few years.
The meeting will be led by Andrea MeneghiniCEO Food Retail Italy, professional with a broad trajectory in European retail and a strong international activity developed at important points in the Latin American market.
The conference was born with a very clear vision: understand where South American retail is headed and which are they the similarities —and also the differences— with respect to the evolution that has crossed Europe During the last two decades, Latin American retail is entering a new historical phase.
El Accelerated growth of discount formats, the expansion of modern cash & carry, the transformation of traditional supermarkets, avance de las marcas propias and the new international tensions over raw materials and logistical costs are completely redefining the continent's competitive scenario. It's not just about opening new brands, the change is much more profound, because it's changing the consumer, the sensitivity of the price, and also the balance between industrial brands and own brands, and above all the strategic role of the commercial formats is changing.
During the conference a Comparative analysis of other key markets in South America, exploring the market trends of different commercial formats and the dynamics that are driving the growth of certain retail models. Brazil, Colombia, Peru, Chile, Argentina, Paraguay, Ecuador and Uruguay will be part of an strategic reading that will combine international vision, operational experience and data-driven analysis.
One of the most relevant elements of the event will be precisely el uso de datos NielsenIQ and international benchmarks to interpret the new dynamics of modern consumption and retail.
The objective will not only be to show numbers, but to explain what these numbers really mean for the food industry, for retailers and for companies that want to grow in Latin America. The conference will delve especially into some of the major themes that currently dominate the international scene: the evolution of the discount store and its impact on traditional supermarkets, the new role of cash & carry in the modern economy, the growth of its own brands (MDD/private label), the transformation of the consumer Latin American, and the defensive and evolutionary strategies of supermarket chains.
One of the most interesting aspects will be the parallelism between Europe and Latin America, because many of the dynamics that South America currently experiences have been previously experienced in European markets: the explosive growth of the discount store, the sophistication of the own brand, the presence over brands, the purchase of logistical efficiency and the need to reinterpret the traditional supermarket. However, Latin America is developing its own model, with profoundly different cultural, social and economic characteristics and precisely where it finds the great opportunities for industry and retail.
The conference will have an executive and international format, with a single speaker in the scenario and a final session of questions and responses with the public, allowing direct interaction with professionals, buyers, retailers and operators of the sector present in Food.
At a time when food retail is undergoing a structural transformation on a global scale, Alimentec confirms its ability to convert not only into a commercial fair, but also into a real space of strategic thinking for the future of the modern food industry and distribution in Latin America.
