Ar.pa Lieviti, an Emilian company with over half a century of experience in the production of yeasts and preparations for the kitchen, launches its international e-commerce. The platform, available in English, French and Spanish, aims to expand the brand's presence in three key markets: English-speaking countries, France and Spain.
The new initiative is part of a growth strategy that aims to consolidate Ar.pa Lieviti's positioning as a European player in the reference sector. Thanks to the collaboration with the communication agency Pragmatika that has followed the brand for years, the company aims to reach an increasingly wider audience of food enthusiasts in Europe.
The selected countries represent an ideal context for Ar.pa Lieviti products, thanks to their rich gastronomic culture and the growing interest in high-quality preparations for sweet and savory dishes. The project is accompanied by editorial initiatives such as blogs, recipes and e-books in the language, and the publication of quality content to position the company as a reliable interlocutor also towards European consumers.
