In a constantly evolving food (and non-food) panorama, Balocco Spa stands out for its ability to renew and evolve while maintaining. We had the opportunity to interview Maria De Vivo, Head of Marketing at Balocco Spa, to talk about the recent rebranding of the company's famous biscuits and future news.
Recently toy has subjected its iconic biscuits to a major rebranding. What are the reasons behind this choice?
“Driving Tradition towards Innovation” is the mission of the new positioning on which Balocco bases the rebranding of its biscuits. A 360-degree change that translates into a new image, products in step with the times and in line with consumer needs, a new graphic design and a new communication language.
What's new for the near future?
We know how important innovation is in our sector and, for this reason, we have tried to bring innovation to the classic biscuit segment, which has been static and not at all dynamic for years. We have completely revised our existing historical products, modifying the usual recipes and embellishing them with an 'extra touch'. This is a reinterpretation focused on taste and modernity. Pastefrolle, Ciambelle and Zuppole are even tastier thanks to the new recipe. Bastoncini, from today without added milk and eggs, are good for everyone. Risofrolle, with flour and rice crispies, are the new Balocco product for an extra crunchy breakfast.
How important is innovation in this segment?
Consumers are increasingly aware, informed and attentive to new products. Taste, texture, innovative and high-quality ingredients are the main drivers of purchase. The new products that best meet these needs are appreciated by both consumers and retailers.
