Polish discount chain Biedronka has delayed its entry into the Slovakian market, skipping the pre-Christmas shopping season. The first stores were originally scheduled to open by the end of 2024.
Portuguese retail group Jerónimo Martins, owner of Biedronka, confirmed the delay to the Slovak portal Aktuality.sk, stressing that in order to ensure the formalities related to the opening, including obtaining the necessary permits and adequate preparation for the start of operations, the inauguration of the first store is planned in the first quarter of 2025.
The Polish discount chain, which currently has over 3.500 stores, has a formula that relies on affordable products, aggressive promotions and a wide range of private label products. The company intends to replicate this model in Slovakia, potentially disrupting the market and challenging existing retailers.
