Bonduelle, leader in the vegetable market in Italy, enriches its offer of fresh ready meals with four new references designed to satisfy the tastes of consumers who are increasingly attentive to healthy and fast food.
The market for fresh ready meals is growing steadily: according to Nielsen AT 2024 data, the bowls with dressing segment increased by 3,7% in value and 3,9% in volume, while gastronomic salads recorded an increase of 10,9% in value and 10,2% in volume. Bonduelle stands out in this scenario, with above-average growth: +9,3% in value and +5,2% in volume for bowls with dressing and +18,6% in value and +16,1% in volume for gastronomic salads.
The four new Bonduelle products are: Wholemeal Cous Cous with Shrimp and Chickpeas, with a delicate flavour and hints of lemon; Mafalde Corte with Courgettes, Quartirolo Lombardo DOP, Tomatoes and Oregano, a practical and tasty dish, perfect both hot and cold; Regionale all'Italiana, with mozzarella, cherry tomatoes and rosemary minigrì, for a tribute to traditional flavours; and Benessere Vitality, a balanced mix with apple, Monterigo cheese and raisins, rich in beneficial nutrients. “We want to offer innovative and practical solutions for those looking for quick but healthy meals”, Bonduelle emphasizes.
