The leading company in the vegetable market in Italy, Bonduelle, revolutionizes the world of IV Gamma for retail by introducing the first reference composed of 100% lollo verde salad. “La Lollo”, the new entry in the Insalate degli Agricoltori range, arrives on the shelves.
The innovation of the Lollo salad (125g) was born to respond to the needs of consumers who, as emerged from the research on the proprietary Bonduelle panel (October 2023)1, show a very high degree of appreciation for this type of salad: 93% of respondents like its appearance and 82% like its flavour and consistency.
With this new launch, Bonduelle also meets the growing demand for local, fresh and quality products: grown locally by farmers who work with passion and dedication, Lollo is in fact a guarantee of freshness thanks to the short harvest time.
Bonduelle's new proposal is therefore a fresh product that also represents a tangible commitment of the company towards sustainability. The range of Farmers' Salads is in fact characterized by a short supply chain that preserves the quality of the product and supports the local community, thus giving life to Bonduelle's commitment to the well-being of people and the planet.
Even the packaging with the La Lollo salad box highlights the name of the new line using a pop color (fuchsia), underlining the distinctiveness of the raw material and the innovation of the range.
To highlight the precious contribution to the freshness and quality of the product, shots of local farmers are shown and through a QR Code it is possible to listen to a short video with the direct testimony of the women who grow this salad. The packaging also features a reference to the use of recycled and recyclable plastic, confirming Bonduelle's commitment to sustainability.
