Buitoni expands its refrigerated offering with Passione Panzerotto, a package of fresh, ready-to-fill, fold, and bake bases. This new product emphasizes simple preparation, allowing cooks to choose the filling, from classic tomato and mozzarella to combinations suggested by the available ingredients.
Each package contains 12 bases for a total weight of 350 grams. The product is ideal for a quick meal, but also as a portion for an aperitif or a shared dinner. The sequence is summarized by the slogan on the package, "Stuff, fold, cook": once the filling is added, the bases are simply folded and cooked, without having to prepare the dough.
Buitoni offers two cooking methods. In an air fryer, after preheating to 180 degrees Celsius, the recommended cooking time is at least 13 minutes; in a conventional oven preheated to 200 degrees Celsius, it takes 20 minutes. The ability to use an air fryer is one of the aspects the company emphasizes for the launch, especially given its growing popularity in Italian homes: according to Kantar data cited in the press release, the share of families owning one will increase from 35% in 2024 to 48% in 2025.
With Passione Panzerotto, the brand offers a ready-made base for a dish that can be customized right up until cooking. The new product is available in the refrigerated section and joins Buitoni's other fresh bases, in a segment where convenience and the ability to choose the ingredients are key.
The launch is accompanied by a contest starting September 1st. By purchasing one pack, consumers can enter a contest that offers a Ninja FlexDrawer air fryer as a prize. Rules and entry details are published on the company website.
