Caffè Borbone announces the launch of Baileys™ cappuccino-flavored capsules, compatible with Nescafé® Dolce Gusto® machines, available from the end of November. This product is the result of a collaboration with Baileys™, which began in 2023, and represents a step in Caffè Borbone's strategy to expand its offering of compatible products.
The new capsules are added to an already rich assortment, which includes infusions, herbal teas and soluble drinks such as Superginseng, Superciok and other variants to satisfy every preference. The offer for the Dolce Gusto system also includes the classic Caffè Borbone blends: Blu, Oro, Nera, Rossa and Verde Dek.
Marco Schiavon, CEO, emphasized the importance of compatibility in the company's strategy, which aims to reach an increasingly wider audience, ensuring the quality of the brand. In view of the holidays, the new capsules represent an ideal choice for those looking for variety and taste.
In addition to the capsules, the company offers the Creme Caffè line in the Hot & Cold version, which includes the Baileys™ Crema Caffè, designed as a spoon dessert or sweet snack.
The deal, managed by the agency Maurizio Distefano Licensing, celebrates the union between the Caffè Borbone experience and the Baileys reputation for indulgent quality. Distefano expressed his enthusiasm for the partnership, describing it as an innovative initiative that will find favor with the market.
The collaboration between the two brands consolidates Caffè Borbone in the GDO panorama and enhances the Baileys brand, offering a product that combines tradition and innovation to win over consumers.
