Colruyt Group expands its offering with Boni Plan't, the new sub-brand of Boni Selection dedicated to plant-based products. With around 100 references, this line joins Boni Bio and Boni Eco, making the consumption of plant-based foods easier and more accessible. The aim is to offer consumers a more varied, tasty and convenient choice, while supporting the group's protein transition.
Boni Plan't brings together a wide selection of existing products in a new packaging, featuring a distinctive cream color for greater recognition on the shelves. In the first six months of 2025, the brand will be enriched with new references, including peanut butter, plant-based alternatives to cream, parmesan and yogurt, and meat substitutes.
Designed not only for vegans and vegetarians, but also for the growing flexitarian public, Boni Plan't promotes a more balanced diet without completely excluding animal proteins. Furthermore, it is part of the group's sustainability strategy, contributing to the objectives of the Green Deal Protein Shift, which calls for 60% of proteins sold to come from plant sources by 2028.
