Roadhouse, part of the Cremonini Group, expands its offering in the casual dining sector with the launch of the express format. The first restaurant of this new concept has opened inside the “I Petali” Shopping Center in Reggio Emilia, marking an important step for the brand.
The Express format was designed to meet the needs of specific locations, such as shopping malls and travel contexts. Based on the consolidated experience of Roadhouse Restaurant, this new model focuses on quick service and an accessible offer. The layout has been completely renovated, maintaining the iconic red of the sign, now enriched with a polychromatic decoration designed to create an informal environment.
The speed of service is guaranteed by the new purchasing methods: choosing from the menus on display, you place your order and pay at the cash register, receiving a Tracker to bring to the table. The staff then delivers what you ordered and remains available for any additional requests.
