In 2024, meat gained space in the eating habits of Spaniards, reaching 13,4% of the volume of fresh purchases, with an increase of 1,4% compared to 2021. This was revealed by the seventh Aldi Fresh Observatory, which instead confirms the decline of fish and seafood, which fell to 4,4% of the total.
Meat is also confirmed as the category with the greatest impact on annual spending: on an average of 2.098 euros spent each year on fresh products, a good 569 euros – 27% – are destined for meat. On the contrary, fish stops at 285 euros per year, while bread (126 euros) and eggs (73 euros) are even less significant.
Fruit and vegetables remain the most purchased fresh products (63%), with variety being the decisive factor for 85% of consumers. Meat, on the other hand, stands out for its attention to DOP and IGP certifications, while in fish the demand for sustainability is growing: over a third of buyers look exclusively for products with sustainable fishing certification.
The main purchasing lever in fresh products is the quality-price ratio, considered more important than price or quality alone by 72% of respondents. This has favored supermarkets as the first choice of purchase, with Aldi in the lead: the German brand's fresh sales have grown by 23%, exceeding the sector average. According to Kantar, its prices in 2024 were 13% lower than the average, guaranteeing an annual saving of over 258 euros per family.
