From January 14th to 15th, Spadoni Mill confirms its presence at Brand by BolognaFiere & ADM, the International Private Label Exhibition scheduled at BolognaFiereThe Coccolia (RA)-based company, a leading producer of flours and specialty mixes and highly specialized in the private label segment, will welcome professionals and buyers in Pavilion 21, Stand C91.
The event represents a key opportunity for dialogue with retail chains and a strategic opportunity to showcase the latest innovations in pizza, a constantly evolving segment between the professional and home markets.
Among the main new products is the Neapolitan Gran Pizza Dough, a high-service solution designed for the freezer: two ready-to-use frozen dough balls, made with select "00" flours and fresh sourdough starter. This product simplifies the preparation process, ensuring professional results even outside the pizzeria.
Alongside this offering, the spotlight is also on the new Chella llà type "0" flour in the 1 kg format, designed for retail following its success in the professional channel. This product is ideal for authentic Neapolitan pizza and is approved by theAssociazione Verace Pizza Napoletana, as certified by the brand on the packaging.
In parallel with the fair, Molino Spadoni has planned a major billboard campaign in Bologna, featuring Chella llà and the historic Gran Mugnaio "00" Antigrumi. The initiative includes digital screens, MUPI systems, and spaces in the airport area, strengthening the brands' visibility during the event.
The creative work dedicated to Chella llà highlights the technical skill of rolling out the dough on the fly, with the tagline "Chella llà. Pizza as Naples commands," while Gran Mugnaio Antigrumi's advertising focuses on the iconic striped packaging, a symbol of quality and versatility. With its presence at Marca, Molino Spadoni reaffirms its development strategy in the pizza world, combining product innovation, milling expertise, and an increasingly close dialogue with modern retailers.
