Despar Italia celebrates its 65th anniversary with growing results and a development plan that strengthens the connection between branded products, local proximity, and social responsibility. During Press Day 2025, transformed for the occasion into a true "Casa Despar," the brand's management outlined its future plans: network consolidation, expansion of private label products, and new projects for widespread sustainability.
General Manager Filippo Fabbri announced a 3% increase in revenue for 2025 compared to the previous year, driven by private label sales, which exceeded €1 billion in 2024 and is targeting a 5% increase in 2025. The private label share reached 24,4%, exceeding the national average (23,1%), with one in three products in Despar's shopping carts being its own brand. The assortment, currently comprising 17 lines and approximately 4.000 items, is 97% produced with Italian suppliers.
Among the most notable innovations is the nationwide expansion of the S-Budget line, over 250 products for everyday shopping with average savings of up to 30%. This line completes the offering, from the convenience to the premium segment. The latter is represented by Despar Premium, which grew by 2,8% thanks to DOP and IGP products, and by rapidly growing lines such as Step by Step (+ 27%) and Green Choice (+12,1%), dedicated respectively to traceable supply chains and organic products.
2025 also marked a strengthening of CSR activities: from the "Despar Bee Houses" project, with 35 new hives in seven Italian regions, to the "Despar Diffused Forest" project, which has planted 4.500 trees. Initiatives for schools also continue — Schooling e Good Habits — and the collaboration with FAI, in addition to the partnership with Too Good To Go for waste reduction.
On the communications front, Despar increased its investments by 25%, launching the "Casa Despar" campaign and the "Celebrate with Despar" competition dedicated to its 65th birthday. Two private label products — Bulgur & Quinoa with Vegetables e Despar Premium Szechuan Pepper —won the PLMA awards in Amsterdam, confirming the brand's innovative capacity.
With 1.323 stores, a turnover of €4,5 billion, and a network of 700 affiliated businesses, Despar Italia is among the top ten players in national large-scale retail distribution and the third largest country in the Spar International network, continuing a growth path based on quality, proximity, and shared value.
