Despar Centro Sud launches the “Challenge Artificial Intelligence with Pino & Win with Despar” competition, aimed at customers and the online community, which has become strategic for the brand. The competition offers over 20.000 prizes and is developed through three game modes accessible on the dedicated platform: a memory game, a proof of purchase and a final draw. The main objective is to strengthen customer loyalty, increasing the frequency of visits to the stores and consolidating the bond with the brand. The dynamic rewards those who purchase Despar brand products more frequently, thus increasing the chances of winning.
The competition also aims to encourage the use of social networks and the loyalty card, monitoring the results through the CRM, which allows for the development of increasingly personalized strategies. The mascot Pino, already the protagonist of the 2023 edition, introduces an interesting innovation: direct interaction with participants via Artificial Intelligence, managed by Bravissima.ai, which simplifies understanding the rules and facilitates participation. This helps make the competition more intuitive and accessible.
An additional advantage is the possibility for winners to collect their prizes directly at the points of sale thanks to an online booking system. This guarantees a shopping experience without waiting and greater operational efficiency in Despar supermarkets.
«Our social channels represent effective and versatile tools to give voice to our brand and our network in central and southern Italy – explains Grace De Gennaro, CDA Maiora SpA SB with responsibility for Communication and CSR – This contest aims to further strengthen the bond with the community and amplify brand awareness. Over the past few years, our contests have allowed us to achieve increasingly widespread online diffusion: in 2023, we reached over 300.000 users. After the success of last year's prize competition, we are determined to surpass the results obtained.»
