Dia is strengthening its commitment to supporting the local economy through a structured collaboration with national suppliers in the fruit and vegetable sector. During the current citrus fruit season, the distribution chain plans to purchase approximately 36 million kilos of citrus fruit of Spanish origin, among oranges, mandarins and lemons.
The volume represents a growth of 10% compared to the previous season and translates into an overall investment of 50 million euro For domestic producers. The initiative is part of Dia's strategy to promote local supply chains and ensure freshness for the end consumer.
The supply network involves suppliers located mainly in Valencian Community, Murcia and Andalusia, central areas for Spanish citrus fruit production. The collaboration aims to ensure high quality standards and continuity of supply throughout the season. To support this strategy, Dia operates a logistics model that allows for daily deliveries to stores. Orders are sent from the warehouses to the stores. in less than 24 hours, helping to preserve product freshness. Planning based on actual demand also helps reduce stockouts and minimize losses along the supply chain. According to the company, the model combines operational efficiency and quality of supply.
“We continue to strengthen our commitment to national agriculture and a proximity model that generates value in the territories,” he declared. Jose Manuel Blanco, director Freschi of Dia Spagna.
The investment in citrus fruits, he added, directly supports the local economy and employment. The focus on proximity is also reflected in the group's overall economic impact. In 2024, the Dia contributed €6,8 billion to the Spanish economy., equal to the 0,43% of national GDP.
The company operates today with a network of over 2.300 points of sale on the territory and an online channel that reaches the84% of familiesA model that promotes the diffusion of economic value even outside of large urban centers. Dia collaborates with more than 1.100 Spanish suppliers, from which comes the 96% of purchases overall. The total impact along the supply chain exceeds 7 billion euros.
