dm continues to invest in the Italian market with the opening of its first store in Ghisalba. The store, the brand's 95th in Italy and the 29th in Lombardy, is located on one of the city's main shopping streets, characterized by high accessibility, constant traffic, and a wide range of services. This strategic choice consolidates dm's position in the Bergamo plain and confirms the group's commitment to serving dynamic and well-connected areas.
The opening will bring a positive employment impact: nine new employees will join the team, contributing to the development of a retail model that combines quality service, customer proximity, and internal professional growth.
Covering 686 square meters, the store offers approximately 15.000 items, over 600 brands, and 28 exclusive dm brands, including Balea, dmBio, alverde, babylove, and Mivolis. The assortment covers all of the brand's core categories: personal care, home care, makeup, organic food, baby care, supplements, and pet products. The brightly lit layout, divided into themed "neighborhoods," is designed to make the shopping experience simple, intuitive, and immersive, while also showcasing the brand's eco-friendly offerings with recycled materials, natural formulas, and sustainable packaging.
The store will be open every day from 9:00 am to 8:00 pm. From December 18th to 21st, dm will be accompanying its debut in Ghisalba with dedicated promotions: a 15% discount on the entire range and a series of progressive freebies, from eco-shoppers to Essence makeup products, to branded umbrellas.
The store integrates the brand's distinctive services, including smartphone photo printing and the new "dm collection points" lockers, which allow customers to self-pick up online orders, reducing wait times and completing the omnichannel experience. The integration between physical and digital is also supported by the e-commerce site dm-drogeriemarkt.it and the "my dm" app, which offers over 12.000 products, flexible delivery, and a two-hour express collection service, a sustainable option that limits packaging and shipping. It also contributes to strengthening customer loyalty. dm fidelity, active for over a year, which allows customers to access personalized discounts, coupons and exclusive benefits.
