Eroski takes a new step in its digital transformation with the launch of its own Marketplace, integrated into the Eroski Online platform. This innovation significantly expands the cooperative's offering in the non-food segment, adding 60.000 new references in just two months. The model is based on a careful selection of sellers, who directly handle deliveries and after-sales service. To access the platform, partners must meet high standards: ratings above four stars and compliance with Eroski's quality and service protocols.
“The birth of our Marketplace represents a turning point – explains Mari Mar Escrig, Director of Online Business at Eroski, “because it allows us to exponentially expand our value proposition, keeping both convenience and customer service at the core.” The cooperative also plans to strengthen the project in a second phase with additional delivery options and additional services through the physical store network. In this way, Eroski aims to offer an integrated omnichannel experience, capable of combining the best of digital with the solidity of a territorial presence.
