Esselunga opens its first store in Trentino-Alto Adige today, inside the new WaltherPark shopping center in Bolzano. With a sales area of 2.630 square meters and 106 employees between the supermarket and Atlantic Bar, the new store marks a significant step in the Group's expansion in Northern Italy.
The store is located at the heart of the WaltherPark urban regeneration project, which has transformed the area between the train station and Piazza Walther with new green spaces, sustainable mobility infrastructure, and the renovated Station Park. The complex includes 31.000 square meters of retail space, 90 shops, restaurants, a gym, offices, apartments, and a hotel.
Esselunga thus confirms its commitment to promoting local communities and promoting modern and sustainable shopping. The offering includes over 15.000 products, including the assisted fishmonger, butcher, and deli "Cucina Esselunga" departments, with more than 200 ready-to-eat recipes.
There is no shortage of the bakery with fresh bread baked all day, the high-end pastry line Elisenda Designed by the Cerea brothers, it features a wine bar with 900 labels, assisted by a sommelier. Bar Atlantic, the 128th in the chain, offers breakfast, lunch, and aperitifs with weekly menus. Customers also have access to self-service checkouts, a "Presto Spesa" system, and instant enrollment in the "Fìdaty" loyalty program.
