The famous Findus frozen food line is renewed with a recipe enriched with mozzarella and an exclusive promotion in collaboration with Mattel®, giving Sofficini fans an even richer and more fun taste experience.
Findus, leader in the frozen food sector, has launched a new version of its iconic Sofficini, enriched with a greater quantity of mozzarella. This new product, available from September, aims to offer a richer and more satisfying taste experience, maintaining the classic mozzarella heart that has always characterised the Softies. The new recipe is applied to all the variants of the range: Tomato, Ham, Cheese, Spinach, Mushrooms and the Lactose Free option. The aim is to continue to satisfy the palates of consumers, responding to their increasingly demanding expectations and preferences.
This update is part of a broader strategy by Findus, which constantly invests in research and development to improve the quality of its products. The company aims to perfect the Sofficini recipe, while maintaining the values of taste and convenience that have made the brand famous. “With this investment, Findus underlines its commitment to maintaining high product quality, ensuring a taste that is ever closer to customer preferences,” commented Mark Improvement, Head of Marketing at Findus.
In addition to the new recipe, Findus has launched a advertising campaign television to promote innovation. Launched on October 13, the campaign includes a 20-second spot, with creativity curated by the McCann agency and animations created by Ubik. The star of the spot is Carletto, the historic Findus mascot, who presents with his usual charisma the “cosmic novelty” of Sofficini: more mozzarella for an even richer taste. The spot also highlights the crunchiness that has always distinguished this product, maintaining the playful and familiar approach that has made Carletto an iconic character in the Italian advertising landscape.
The news for Sofficini fans doesn't end here. Findus has launched a special promotion in collaboration with Mattel®, offering the chance to participate in a contest that offers 5.000 decks of UNO™ Pocket, personalized with Carletto's graphics. This promotion is active until March 31, 2025 and allows participants to win simply by purchasing one of the products from the Carletto line (which includes Sofficini, Pollo, Patate and Sfizi) and registering on the dedicated website www.lecartedicarletto.it. Winners will immediately find out if they are eligible for one of the prizes, and will enjoy a deck of UNO™ cards personalized with the costumes and cute expressions of the famous chameleon.
The promotion will also involve the packagingg dei Sofficini, which will be updated for the five main variants: Tomato, Ham, Cheese, Spinach and Mushrooms, with a dedicated graphic design. This initiative is not only a marketing strategy, but also represents a further step towards strengthening the bond between the Findus brand and its consumers, through a competition that makes purchasing Sofficini an even more fun experience.
Findus, with this series of activities, demonstrates its attention not only to product innovation, but also to consumer entertainment, trying to offer not only food quality but also experiences that involve the public in a playful way. The competition, the new advertising campaign and the improvement of the Sofficini recipe are a clear signal of how Findus intends to maintain its leading role in the sector, with a strategy that combines tradition and innovation, quality and involvement.
In conclusion, the investment in the new recipe and promotional activities underlines Findus' commitment to continue to be a point of reference for Italian consumers, demonstrating that even the most iconic products can evolve and improve over time, responding to the demands of an ever-changing market.
