Le all-purpose flour they represent a sector that, in light of current events - from Covid and home cooking, to the Russian-Ukrainian war first, and the resulting energy crisis later - is under the spotlight both of consumers, who have updated their purchasing habits in recent years, and of retailers who have understood that the space dedicated to the category needs to be explored in greater depth.
The poor availability of raw materials, as well as the price increases related to their processing and the fluctuating quality of crops lead us to wonder what consequences will fall on the trend of the category.
This special dedicated to the flour category, created thanks to the contribution of NIQ, will give the reader a clear picture of the current situation, of sales by product segment, of the effects of the GDO strategies to increase volumes and of the sales formats that perform best in this particular historical moment. A sort of vademecum for those interested in the category and the theme.
A necessary premise before disclosing data and numbers: flours obviously produce a wealth that is more limited than other categories, and yet the turnover of the sector in question, on the total Italian Omnichannel, grows closer to the 400 million euros in turnover, also driven by inflationary winds.
Sales by value and volume:
