Fratelli Beretta, an Italian group leader in the production and distribution of cured meats since 1812 and a symbol of food excellence in the world, presents its new range for vending at Venditalia, the most important international event for Automatic Distribution scheduled from 15 to 18 May 2024 at Fieramilano in Rho (MI).
At stand K30/L29 in Pavilion 8, Fratelli Beretta offers lines and products under the Beretta brand and
Viva la Mamma specially designed for the vending channel: delicious recipes that combine quality,
practical formats and compact packaging for out-of-home consumption.
Beretta Brand News
Fratelli Beretta debuts on the Panini market, combining the flavour and quality of its cold cuts with
fragrant bread. The new Beretta Panini are available in two formats created to facilitate the
distribution in vending machines, with six 80 gram recipes and five 100 gram references
grams, in practical and compact packaging.
Fratelli Beretta presents at Venditalia the new range of tramezzini, redefined in three lines
Beretta brand -Pan Soffice, with crustless bread and mayonnaise base to enhance the filling,
Light, with Philadelphia Light and -30% fat, and the Classics, timeless recipes in a
smart- and in a Circus branded line that covers the segment of “Venetian” sandwiches, according to
the tradition of the Northeast.
To enrich the offer dedicated to automatic distribution, Fratelli Beretta has studied new
formats for its iconic Salamini: the new single spiral packaging of Salamini Snack &
The 60g Taralli makes the packaging even more compact and usable, occupying only one spiral in the
vending machines, while the pocket-sized format of the 27g Salamini Pocket is ideal for
snacks and out-of-home consumption. The classic 85g Salamini formats remain in the assortment, best
seller of the range, now also with bresaola. The range for vending is completed by the Snack Rolls, a new line of delicious cheese rolls wrapped in the goodness of cured meats in four flavor variants.
The Menus of Viva la Mamma
At Venditalia 2024 it is also possible to discover the complete menu of Viva la Mamma, a brand of
Beretta Group which presides over all segments of the fresh ready meals market with recipes from the
Italian gastronomy that combines natural flavors and high-quality ingredients.
The new packaging proposed by Viva la Mamma, easy to manage and smart, are designed for
facilitate distribution in vending machines, with the study of packaging and formats for
each type of product: in the shape of a “plate” for the first courses, a “baking dish” for the second courses, a “tray” for the
baked first courses and the on the go box developed vertically for dishes that are even more practical for consumption
outside the house.
