Granterre is taking a decisive step in modernizing its supply chain by implementing an advanced automation system designed by Dymation, the CLS business unit specializing in digitalization and intralogistics processes, at its Noceto (PR) site. This targeted investment strengthens one of the Group's key production hubs—over 10.000 square meters dedicated to the packaging of PDO and PGI hams, cured meats, and cheeses—and is part of an industrial strategy focused on quality, safety, and operator-centricity.
With consolidated revenues of approximately €1,67 billion, Granterre has established itself as a leading Italian player in the deli and dairy markets. Evolving volumes, the growing complexity of logistics flows, and the need to operate in limited spaces have necessitated a new paradigm: integrating automation and human labor into a replicable, sustainable, and flexible model. Hence the decision to adopt Dymation's CDA (Consulting, Digitalization, Automation) methodology for a customized project, supported by AI simulations and digital twins.
The new logistics structure introduces intelligent AMRs, collaborative palletizers, and operator-friendly supervision software. The goal is not only to reduce low-value activities, but also to increase safety and ergonomics: before automation, workers manually moved up to 2,5 tons per day; today, these operations are handled almost entirely by robots and automated systems. Automation thus becomes an enabler that enhances and enhances the professionalism of blue-collar workers, giving them full decision-making control thanks to the AI-integrated traffic manager.
"In an era where next-generation intralogistics solutions are entering the heart of production processes, the real difference lies in the ability to create a genuine synergy between people and technology," emphasizes Marco Locatelli, Business Unit Director of Dymation, "because the human factor remains the strategic driver of industrial success, capable of transforming automation into concrete value for companies and workers."
"Innovation hasn't taken away our team's time," emphasizes Luca Mangora, Plant Manager at the site, "but has improved the quality of their work, making operators the protagonists of change." End-to-end visibility of flows and adaptability to variable volumes strengthen an industrial model capable of growing over time, ready to be extended to other Group plants between Q4 2025 and Q1 2026.
The move also confirms Granterre's strategic vision for competitiveness: in a global industrial automation market worth $221,6 billion, expected to reach $325,5 billion by 2030, the ability to integrate human-centric technologies becomes a key factor for resilience and performance. The Noceto project, based on human-machine collaboration, preventative safety, and real-time data analysis, demonstrates the Group's commitment to investing in tangible innovation, aimed at improving productivity, work quality, and process sustainability.
