Il Raspini Group closes 2025 with a turnover of 118 million euro, marking a year of solid growth both in value and volume. In fact, turnover recorded an increase of + 7,27 % compared to the previous year, while volumes increased by + 5,97 %, reaching altitude 13.000 tonsThese figures confirm the company's positioning on the domestic market and its progressive consolidation in large-scale retail trade, combined with strong growth in foreign markets.
2025 was also a key year in terms of brand positioning. Raspini presented itself to consumers with a new brand identity, characterised by the restyling of the brand and the renewal of the mainstream cold cuts trays and the premium line in Wavy SlicesThe rebranding, currently being completed on the latest products, aims to strengthen the shelf impact and make product communication clearer and more immediate. This approach guides consumers towards more informed choices, highlighting the quality, balanced price, and reliability of a historic brand that will celebrate its 50th anniversary in 2026. 80 years of business.
The positive trajectory continued into early 2026 on the occasion of Bologna brand, a key event for the private label world. The company's presence at the fair was supported by a busy schedule of meetings with national and international buyers, along with strong spontaneous interest from operators and existing customers. During the event, the company presented a new product: Maestoso pepper bacon Rosa brand, available whole, loose, or vacuum-packed. This product expands Raspini's offering by focusing on raw materials. 100% Italian, hand-crafted and matured using the traditional dry method. The organoleptic profile, characterised by a balance between sweetness and aroma, responds to a growing demand also on foreign markets, particularly in Germany.
The Raspini stand also hosted the institutional visit of the Minister of Agriculture, Food Sovereignty and Forestry, Francesco LollobrigidaA moment of discussion that reaffirmed the role of agri-food companies as a strategic asset of Made in Italy and a lever for competitiveness on international markets.
