The Gullón group, present in 126 countries around the world with its products, is considered one of the major players in the sugar-free biscuit and shortbread market. The Italian branch, operational since 2012, closed 2023 with a turnover of 32 million euros, positioning itself as the twelfth company in the sector in Italy.
Technological Innovation and Quality of Raw Materials
Technological innovation, attention to raw materials and a competitive pricing policy (“every day low price”) are the pillars that foster the global growth of Gullon. The company's core business is healthy biscuits, which stand out for the absence of palm oil, replaced by high oleic sunflower oil. Over the past two years, Gullón has developed a range of highly technological and high-quality Zero Sugar products, including Choco Tablet, one of the group's best-performing references.
Performance in the Italian Market
Gullón's health products, especially those with chocolate, are also performing well in Southern Italy, where at least three references are present in the distribution assortment. Among the successful new products on the Italian market is Gullón Thins, a crumbly biscuit covered with a chocolate leaf, which has received very positive feedback.
Upcoming Market Launches
Always with a focus on health, Gullón is preparing to launch a new reference in September: a pack of Zero Zuccheri assorted pastries, designed to meet the needs of a health-conscious public without sacrificing taste. Gullón continues to consolidate its position as a leader in the sugar-free biscuits segment thanks to a combination of innovation, quality and a competitive pricing strategy. With a constant focus on consumer needs and a commitment to research and development, the group is well positioned to grow further in the global market and respond to new trends in healthy consumption.
