Delverde is expanding its presence in the functional rusks segment with the launch of its new Granfetta Benefit line, presented at TuttoFood 2026 and already available in large-scale retail outlets. This project aims to strengthen the brand's positioning in the bakery sector, meeting the growing demand for products that combine taste, well-being, and functional ingredients.
The new range represents an evolution of the Granfetta family, already consisting of the Classica and Integrale versions, and is part of a broader renewal of the Delverde offering, also accompanied by a new graphic identity designed to make the brand more recognizable and contemporary at the point of sale.
The project is the result of extensive research and development, combining the company's expertise in baked goods with an analysis of emerging consumer habits. The goal is to address a still-unexplored niche within the biscuit category, offering products aimed at consumers who value a balanced diet without sacrificing taste.
Two new products have been introduced. The first is Granfetta Benefit Energia coconut flavor with coconut flour, enriched with pantothenic acid and niacin, ingredients that contribute to the reduction of tiredness and fatigue, as well as vitamins B1, B2, and B6, which support energy metabolism.
The second product is Granfetta Benefit Difesa with a citrus and cinnamon flavour, formulated with folic acid and iron to support the normal functioning of the immune system, copper to help protect cells from oxidative stress, and vitamin B6 to support the nervous system.
In terms of flavor, Delverde has chosen aromatic combinations that are new to the category, focusing on more sophisticated profiles than traditional rusks. The new Granfetta biscuits maintain the line's signature fragrant texture and can be enjoyed alone or with sweet or savory toppings.
The initiative also aims to expand consumption opportunities, going beyond the traditional breakfast to include breaks and snacks throughout the day, in a market increasingly oriented towards products perceived as light, practical, and functional.
The new products will be available in a 300-gram package with two 20-slice tubes, with a recommended retail price of €2,39 and a shelf life of nine months.
The traditional Granfetta range also remains diverse, offered in the Classic and Wholemeal variants in various formats, from family packs to single-servings, confirming the brand's desire to cater to different consumer targets and times of day.
The launch of the Benefit line will also be supported by the new "Delverde Forno" creative campaign, created by the Red Robiglio & Dematteis agency and airing from May 17th on television, digital platforms, and social media. This strategy aims to further enhance the brand's bakery segment, strengthening the connection between innovation, well-being, and Italian food tradition.
